Duration: September 2017 ( 1 day )
Tools: Adobe CC 2017 Photoshop
My Role: Art Direction
In Fall 2016, I had worked with San Francisco State University's entrepreneurial student startup organization, Incubed, as a Visual Designer and Art Director on San Francisco State's first ever TEDx Conference. This year we wanted to push the branding even further as well as boost social media presence. I sent over their designer some quick mockups of how their social media and branding could look.
The goal was to show how you can take a graphic element, establish it as a mark, in this case it's the "x" in Tedx and I've masked is with beautiful high quality imagery, sparks, abstract curves and particles.
The second set of three I showed graphic treatments on how photography could be established. The idea was to heavily overlay the image as a background element and if we went on to create social posts, posters, or postcards we would still be able to incorporate typography on top without it getting lost.
I targeted three social media channels, facebook, twitter and linkedin.
Under each web mock-up are mobile insitu versions of how these ideas could work. It's important to check that your graphic and photography elements are translatable to different screen sizes and formats.