Duration: March 2014 - April 2014
Tools: CS6 Illustrator, CS6 Photoshop,
My Role: Visual Designer
The goal of this project was to create a composition from found objects where we manipulate contrast, repetition, alignment and proximity. The copy came from the tragic event of the Malaysian jet-liner accident, from a CNN article. The clothes pins piled at the bottom represent the casualties from the accident. The title copy, “FALLING,” is juxtposed on top of the pile. The chaotic feeling is contrasted with a gentle gliding feeling of a single clothes pin. This was a fun project for me, because the concept was really simple and I liked the idea of turning it into something complex.
Process:
( 1 ) Photograph object.
( 2 ) Import in photoshop, convert image to black and white and adjust levels for maximum contrast.
( 3 ) Import into illustrator, separate the highlights from the shadows, trying to achieve the best object reduction by adjusting highlights, midtones and shadows.
( 4 ) Create a composition of the found object. Include object, 3 colors (in this case, I chose black white and grey), title and copy.
My intention was to create a sense of depth with this composition. Even though the requirements of the project were minimal, I experimented with trying to take it to the next step.
Images provided by Kim Covey (http://kim-covey-gen.squarespace.com). All rights reserved.