Duration: January 2014 ( 3 weeks )
Tools: Adobe CC Photoshop
My Role: Visual Designer
This was an exercise from a 3 week packaging class that I took at San Francisco State University during their Winter Session. One of the exercises we did was to explore the lifecycle of a consumer product and storyboard it's journey.
I chose an every day item, a tangerine juice container.
Frame 1 shows the product on the shelf,
ready to be picked up.
Frame 2 shows the product placed in
the cart.
Frame 3 shows the product being packed
away in a backpack with the rest of the
groceries on the shopping trip.
Frame 4 shows the items unpacked.
Frame 5-9 shows the product being
consumed.
Frame 10 shows the product being
placed in recycling bin in the house.
Frame 11 shows the product being
taken to a dumpster.
Frame 12 shows the product placed
in the dumpster
This concludes the consumer interaction with the product. Of course the product lifecycle is larger, with that we need to account for product production and also the recycling process. The consumer only touches the the mid portion of the product lifecycle.